Buying leads is a great way to grow your business, but it can be tricky, with so many marketing channels and options, it’s hard to know where to start and fortunately, we have the solution, here are some things you need to know before buying leads: 

  1. What type of lead do you need?  
  2. What will you do with them?  
  3. How much should you budget for this project? 

A lead is a contact that could turn into a customer, businesses use leads to find new customers or engage with current ones. 

The Different Types of Leads

  • Email Leads:  

These are people who have provided you with their email addresses, you can then use these emails to send them offers and communicate with them in the future.  

  • Phone Leads:  

These people can be reached by phone and will typically speak to you first before giving out their email address or other personal information.  

  • LinkedIn Leads: 

This is a great way to introduce yourself and start building a relationship before asking for more information.  

  • Social Media Leads:  

Social media leads are people who follow your social media account, like your page, or follow you on Instagram, etc.

What Type of Lead Do You Need?

There are two types of leads:  

  • Unqualified leads are people who have not yet been qualified to buy your products or services, they’re more likely to be interested in what you have to offer, but they may also need a lot of convincing.  
  • Qualified leads are people who have already shown interest in your company, they’ve done the research and know what they want from you and this kind of lead is much easier to convert than an unqualified one because it has a higher level of trust associated with it. 

To buy leads can be expensive, so it’s important to make sure that you buy the type that suits your needs best and if you need highly targeted, qualified leads, then you’ll pay more for them than for unqualified ones, but if you need more volume at a lower cost, then go for unqualified leads instead. 

Budgeting for Leads

The first step to buying leads is budgeting for them and before you decide to buy any leads, you need to determine how much you’re able to spend on the project.  

Figure out what your budget will allow and make sure you know the cost per lead, for example, if your budget allows for $100 a day but it costs $110 a lead, that’s not a good match and now that you have a budget in mind, we can move on to figuring out what type of leads you need. 


Buying a lead is a great way to get the information you need to make a sale; however, it can be overwhelming to figure out where to start or what type of lead is right for you and the above guide will help you along the way and hopefully answer any questions you may have and if you’re looking for leads to grow your business, we’ve got you covered.