Digital media has changed the way consumers interact with brands, and it’s up to marketers to understand how to leverage this new landscape in order to connect with their customers and in this article we’ll look at strategies for leveraging digital media.

Identifying Key Audiences

Identifying key audiences is an important first step in digital media marketing per se by Bret Talley and you need to know who your audience is and what they want from you before you can start creating content for them. 

If one of your goals is to get more people sharing and engaging with your brand, then it’s important to identify the types of people who share content on social media, where they spend their time online, what kinds of things they like to share and why.

Leveraging Data And Analytics

Data and analytics according to Bret Talley are the key to successful digital marketing and to leverage data, you need to identify what data you want to collect and how it will be used. 

You can then measure the effectiveness of your campaigns by comparing actual results against goals set in advance.

You should also look at how other companies use their own data to improve their digital presence and engagement with customers/users.

Understanding consumer behavior

Understanding consumer behavior is crucial to the success of your brand and you must understand how people interact with your brand, how they interact with your competitors, what they want from your brand and what they want from their competitors.

Understanding the channels that consumers use to interact with your company is also an important part of understanding consumer behavior. 

For example, if someone wants to buy a new car but does not have time for shopping in person or at a dealership because he has too many other commitments like work, family.

Then he might prefer buying online because it allows him to complete his purchase from home without needing any assistance, from salespeople who would only waste time asking questions about why someone would want such an expensive car when there are cheaper options available on the market today as well as tomorrow or even next year if it comes down right now.

Creating Content For The New Media Landscape

  • Content is king
  • Content is the new advertising
  • The most important thing in digital media is content, because people want to engage with it and take action on it
  • People talk about you when you create great content that’s relevant for them, so don’t underestimate how much buzz can be generated by your social media posts or blog posts

Integrating Social Media Into Your Digital Presence

  • Social media is a great way to build relationships
  • Social media can help you to build brand awareness, which is important for establishing a reputation and driving traffic to your website or blog


Now that you know what digital media is, let’s talk about how it can be used in your campaign and the first step is to make sure that your message matches the needs of your audience. 

If you don’t understand who they are or what they want, then no amount of money will be able to turn things around for you.

The second step is understanding how people consume information today and how this has changed over time. This will help guide decisions about where and when content should appear as well as where budgets should be allocated during different stages of a campaign for example: social media vs paid ads.