A great way to increase brand awareness and competitiveness and to attract new customers is custom packaging. Custom printed bags allow you to personalize your packaging and align it with your brand identity. They can also be used as walking ads for your business.

Custom printed bags can be a great benefit to your company, but they can also be expensive and could harm your brand. We have identified 15 common errors in designing custom printed packaging.

1. We ignore customer needs

Many companies make the error of designing printed bags that appeal more to their customers than their tastes. Your customers are the end-users for your custom bags. You must therefore consider your customers’ needs and preferences when designing printed bags. For understanding customer preference and for the best collection visit herehttps://www.customearthpromos.com/.

2. Inadequacy of differentiation

Packaging, including custom printed bags, should grab a customer’s attention. It should also distinguish your brand from other businesses and competitors. Your printed bags shouldn’t look like the ones of your competitors, even if you want to be better than them. Instead, make your packaging stand out from the rest and reflect your brand’s identity.

3. Remarkable Errors in Graphics or Print

An error in typing or graphics can give off a negative impression about your company and products. This can make customers think your products are not well-designed. Don’t ignore any errors in printed bags. These errors can be expensive to fix, but they are well worth the money.

4. Use of Outdated Printing Designs

Customers today want the most current designs in everything, even packaging. Avoid using old packaging designs. It will not be attractive to them. To stay ahead of your competitors and be a leader in this sector, update your packaging design. It is a great place to start: invest in seasonal packaging, rather than mass-producing one design. You might also consider trying out new packaging and printing design.

5. You can ignore the weight of the items the bag will carry

Consider the weight of your items when designing a bag printed with custom graphics. These items should be accommodated in the bag and can be used for a long time. The bag’s thickness will depend on the weight of these items

6. Use of printing materials that are not eco-friendly

Modern consumers are eco-conscious and expect businesses to follow environmentally friendly business practices, especially if their product appeals to them. Many businesses don’t realize the many eco-friendly options available and continue to use traditional packaging. It is time to move to eco-friendly packaging materials and packaging if your product is in the high-end health food market.

7. Keep it Simple

When designing a bag printed with custom graphics, less is more. Don’t try to make your bag look complicated. If your brand is being represented, avoid using jargon and cutesy phrases. Your audience will be attracted to a simple, clear, and understandable design. A confused lead is not a buyer, as they say.

8. Wrong packaging material

Good custom printed bags are not only beautiful but also practical and functional. The bag won’t be useful if it is made from the wrong material. Some materials are cheap but not ideal for packaging certain products. You need to choose the right packaging material for printing. This will make it easier, more efficient, and less wasteful.

9. Use Ordinary Ink

Normal inks create ordinary printed bags. Special inks such as metallic, neon, reflective, and glow-in-the-dark inks create unique bags that are bursting with attention-grabbing details. This kind of flair can be a great idea in certain industries, such as cannabis.

10. Illegible Printing

You should not allow illegible printing to be used in the name of fancy fonts or images. Your bag’s name, logo, or other details should be visible and easily read.

11. There is no white space

Do not overload your backgrounds with too many colors. This will cause customers headaches. Color experts recommend that you allow white space for your background to allow your designs to breathe. Negative space is an element of design!

12. Failure to Test

You should test drive your car before purchasing it. Before you print in bulk, make sure to test your bags. They should be tested for durability, strength, and functionality. You can then ensure the bag fits properly and get feedback from your customers.

13. Incorrect Dimensions

You can imagine designing a bag that is too small for your product. Bags that are too small will not fit your product, making them unusable. A bag that is too large is a waste. It is best to put your product in the same size bag that you will use for printing custom bags. Then, check if it fits.

It’s amazing how often people forget to consider the seams of a bag, resulting in bags that are too small. Bags with the right dimensions will ensure the safety of your product and reduce waste. Double-check your measurements before you print your bag.

14. Too big of a logo

Your logo should be prominently displayed on your custom printed bag. However, it shouldn’t be too large. A large logo can be too aggressive for your brand and can look unprofessional. Your logo should be proportional to the bag’s size.

15. Not ordering enough

Once you have finished designing your bags, it’s time to place an order. It is time to decide how many bags you are going to order. This will depend on your storage space and budget. However, it is best to order bulk bags to get bulk discounts and to ensure that you don’t run low.

While designing custom printed bags can be fun, it is also a risky business venture. It is possible to make errors in the design, materials, and graphics of your bag which could lead to a loss in business.