Advantages of Sports Broadcasting On Television

무료스포츠중계 on Television has its advantages. Among the positives is that television needs sports in order to broadcast qualitatively valuable programming. Sport also needs television in order to continue to develop, to be able to finance leading athletes or summit meetings and to be able to spread the image of the sport across the board. This gives a much wider audience access to national and international sports.

Thanks to the increasing number of sports broadcasts on television, a new problem arose – television stations did not want to show sponsor advertisements in their broadcasts. However, sponsors saw a new opportunity to make themselves visible in television broadcasts. On the one hand, the field of action was much larger and the advertising costs were also lower than traditional TV advertising. But the TV stations saw in this some kind of trickery on the part of the sponsors and were against it. They took decisive action and simply renounced sports broadcasts in which advertising was prominently placed in stadiums.

Some  aspects are manifested in the fight of television stations for market shares, or about the number of viewers. In reorganized or newly emerging competitions, the number of sports events or matches is growing disproportionately, and sports events are often manipulated just so that they can be broadcast in a better broadcast time.

Development of football rights

Media interest in football is skyrocketing in Europe. The cost of television rights is also rising. According to a report, the football business has increased tenfold in the last ten years and will triple in the next ten years. Transfer packages contain not only television but also internet rights of 무료스포츠중계

The European and global market for football broadcasts is clearly controlled by two agencies that bought the rights to the World Cup 2006 and already have the rights to the World Cup 2010. Many big companies of the world , together with the ISL, paid almost €1 billion for them.

Future development of television rights

Television will cooperate more and more with sponsors. The technical options it provides range from split screening to virtual advertising. Partial occupation of the broadcast image (Split Screen) means the simultaneous broadcast of editorial and advertising content. The separation of advertising and program occurs through the spatial layout of the screen. Split Screen allows both the broadcast of a 무료스포츠중계 in a dedicated window, as well as the broadcast of an optically running advertisement in the background. So far, only some televisions use this effect.

The broadcasting treaties within the EU state that the introduction of virtual advertising is permissible if it is indicated at the beginning and at the end of the scheduled broadcast and the virtual advertising replaces another existing advertisement at the point of transmission. The question that now presents itself is who has the rights to the virtual advertisement? Clubs or television? For now, virtual advertising is only allowed on guardrails and the lawn. Here, however, the clubs are often no longer the owners of the corresponding business rights.



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