In today’s competitive business world, it is challenging to attract new customers and retain existing ones. One of the primary ways to gain customer loyalty is to offer them special discounts on your products or services. However, offering a discount is not always the right solution to attract more customers. In this article, we will discuss when it is worthwhile to offer special discount and how to go about it.

1. To Attract New Customers:

Offering special discounts is an effective way to attract new customers to your business. If your business is just starting, you can offer a discount to help increase awareness and promote your brand. It’s important to remember that the discount should not be too high, but it should be enough to entice your target audience. Once you have a customer base, you can gradually reduce the discount to maintain customer loyalty.

2. Seasonal Sales:

Offering special discounts during seasonal sales can increase your revenue substantially. Seasonal sales are ideal for businesses that have seasonal products. For example, if you own a clothing store, you can offer discounts during the winter season to promote winter clothing. Customers are more likely to buy from you during the seasonal sales if you offer them deals that are too good to refuse.

3. Encouraging Repeat Business:

Offering special discounts to repeat customers encourages them to continue doing business with you. Customers who have had a good experience with your business are more likely to return if you offer them an incentive for doing so. You can offer discounts that are only available to returning customers, which not only fosters customer loyalty but also helps to develop a long-term relationship with them.

4. Clearance Sales:

Clearance sales are an excellent opportunity for businesses to get rid of old stock. Offering special discounts on older items can help you free up valuable retail space, which you can use to accommodate newer and more popular products. It is important to ensure that the discounted products are still of good quality and that your customers know that they are getting a good deal.

5. Building Brand Awareness:

Offering special discounts can help build brand awareness. When people see that your business is offering special discounts, they are more likely to talk about it to family and friends. This can lead to increased word-of-mouth advertising, which is an effective way to build brand awareness. Additionally, your business may be featured in local publications, which can help to increase your exposure even further.


Offering special discounts can be an effective way to attract new customers, retain existing ones, and increase your revenue. However, it is important to know when to offer them and how to go about it. In this article, we have discussed some scenarios when it is worthwhile to offer special discounts and how to maximize their potential. Remember, a well-placed discount can help take your business to the next level.